What’s It Going to Take to Get Consumers to Embrace Boxed Wines?

Boxed wine has seen a rise in quality, with many excellent options now available, and some enthusiasts are beginning to appreciate it. However, the outdated belief that boxed wine is inherently inferior still persists. What will it take to shift these entrenched attitudes? 

Robin Shreeves from The Vintner Project surveyed consumers and found that many drinkers are willing to entertain the idea of buying wine in a box, but they have some conditions: (1) The ability to sample the wine before committing to a box that’s the equivalent of four bottles (2) Recommendations from respected wine professionals (3) Wine that is actually drinkable.

We will be tasting some incredible, premium boxed wines at our upcoming boxed pop up experience on Thursday, September 12th from 4pm-7pm at Podium in Downtown Edmonds.